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Social Media Beginnings: The Basics of Social Media Lesson

2 modules

Lifetime access

Get started on your social media journey with our beginner-friendly course!

Overview

Welcome to this lesson: Social Media Beginnings: The Basics of Social Media. In this lesson, we are 

  • Determining the organizational goals your social media will support.
  • Determining your goals and metrics for social media.
  • Deciding on your audience
  • Determining your platform
  • Creating your social media policy

What is social media? 

Social media are the platforms used to communicate and network with other people on the internet.

The popular platforms are

  • Facebook
  • Instagram
  • LinkedIn
  • Tik Tok
  • Twitter

 

Why do we need social media?

Social media is an integral part of most people’s lives these days. When an organization has a social media presence, they have an instant level of credibility. Social media done right also gives the organization a cheap way to acquire and retain donors.

 

Modules

Lesson Video

Social Media Beginnings: The Basics of Social Media Lesson

2 attachments

Social Media Page Overview - Social Media Page Overview

Founder's Society Implementation Guide_ Social Media Beginnings_ The Basics of Social Media

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