In this lesson, we are learning what content to post, how often to post, and a content system to help you automate social media and keep it manageable.

 

What Content Do We Post? 

Content Pillars Column (from the Worksheet)

Let’s talk about the journey we want our donors to make through our social media. I use the acronym ACT-R for this journey. The four pillars are attract, connect, transform, and retain.  By using pillars, you will be able to focus your content so it can obtain your goals.